The Collateral Registry, a subsidiary of the Bank of Ghana became a separate entity and sought to brand itself. Primetime was contracted to create a unique brand identity for them as well as communicate its services to the Registry’s target users. Our tasks in this branding exercise included the following:

  • Creating a corporate logo
  • Designing signage and communication materials
  • Producing radio skits and a television documentary on the Collateral Registry
  • Organizing outreach programmes in the various regions to enable interaction with their targets
  • Conducting surveys to identify areas that need to be elaborated on in further communication messages.