Primetime designed and executed a Direct Community Contact (DCC) programme to educate communities on malaria, its causes, effects, control and management in the target districts. We carried out exploratory trips to identify target groups, met and interacted with District Assemblies, Traditional Rulers, Religious Leaders, School Authorities, Health Authorities, and Opinion Leaders. We also selected venues, fixed dates, etc., for interactions. We implemented the Education Programme with our Teams of Resource Persons who went into the districts to educate the communities on malaria, its causes, effects, control and, management. Additionally, we produced a documentary film for the National Malaria Control Programme, which was telecast on GTV.